Winston cigarettes

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Winston cigarettes

Сообщение eegarka » 28 июн 2020, 02:05

Japan Tobacco International has launched a new line of the collection brand. For the first time, cigarettes were presented at the exhibition "Assembly of millionaires fair-2009", and at the end of November began to arrive at points of sale throughout Russia.

On the Russian market, the brand is presented in three styles: black collection (8 mg / 0.7 mg. resin / nicotine), blue collection (6 mg/0.5 mg.resin/nicotine) and gold collection (4 mg/0.4 mg. resin/nicotine). The maximum retail price of a pack is 65 rubles.

The packaging of the new cigarettes has been carefully thought out to the smallest detail: the compact octagonal shape, refined texture, relief embossing are designed to emphasize the style of modern luxury. "We paid special attention to the packaging design of the collection, which reflects the legendary status of the brand and its future consumers," comments Anna Chumachenko, brand-J JTI.

The unique bright taste of the new line of cigarettes is achieved thanks to the high art of the house of Assembly's blends in mixing first-class tobacco varieties and using the air-carbon filter of the mouthpiece. This innovation combines, along with the carbon element, air channels and a mouthpiece, so that the air-tobacco mixture is gently cooled, and all the nuances of taste appear brighter.

The company's cigarettes are manufactured at the Moscow factory of JTI. "Meeting".

Union The Brand Union, and Michel Comte, one of the most sought-after photographers in the fashion world, was invited to shoot the new advertising campaign.

Advertising support in Russia will be provided in print media, at points of sale, and at numerous parties in clubs and restaurants.

The new production line is one of the main strategic projects of JTI aimed at increasing the company's share in the highly profitable prestigious segment.

Winston cigarettes

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